SEO Link Building and Reporting
Link building, back links, inbound, outbound and reciprocal links:
In simple terms, to achieve high ranking from Google, Yahoo, MSN and other search engines you need to find as many quality inbound links as possible to your web site. In other words you need to find good quality sites that relate to your business or subject to have an anchor text link pointing to your web site. The concept is simple: Search Engines love quality inbound and outbound links. So if you have many quality links back to your site then your site must be important!
There are two parts to Search Engine Optimisation: These are on-page optimisation and off-page optimisation.
On-page optimisation is the work that is actually done on your web site, which includes h1, title and description tags, body text to name but a few. But on-page optimisation accounts for around 20-30% of search engine rankings.
Off-page optimising which accounts for 70-80% is the other part of SEO. Link building as described earlier is attaining links from other web sites to your own web site.
There are good and poor quality links out there. Poor quality links could actually do more harm than good and thus affecting your ranking.
Obviously there are many quality links such as open directories, government and informational web sites. Forums are a great place. Also quality
inbound links from sites that actually relate to your subject.
2009 will see many changes to the way Google deals with Page Ranking and its importance. Less emphasis on PR and more on
quality page content. Also keeping your web site visitor more
interested in your page for longer?
We will have to wait and see.
Some of the ways to obtain links from others:
1. Purchasing links. The price normally relates to the quality of the link, but the cheap ones may not help. So caution and research is recommended.
2. Excellent free open directories such as Dmoz
3. Inquire for links by email or telephone. Mix links from old and
new sites.
4. Link exchange is a popular method.
5. Join relevant forums and promote your website services and products.
6. Submit articles to directories like Ezine